The Increasing Pace of Updates for Necessities in Life

In life, the speed of updating necessary items is accelerating, gradually expanding into the realm of the spiritual. Take plush toys, for example—many homes are adorned with cartoon pillows, cushions, and the like. At the same time, they serve as one of the most important playmates for children during their childhood, making them essential in life. However, it’s rare to find dedicated stores selling plush toys; they are usually casually piled up in a corner of gift shops or at a booth in children’s playgrounds.

This kind of environment makes it difficult for plush toys to leave a lasting impression. Moreover, in many stores, plush toys are merely used as decorations, making them feel like mere accessories without their own characteristics, let alone creativity. Naturally, plush toys in such settings won’t have much value.

So, how can plush toys unleash their maximum value and make people see them in a new light?

1. Cultivate Culture as the Foundation of the Plush Toy Industry

As mentioned earlier, plush toys are crucial for children, but adults don’t have the same strong dependence. This is probably because children are more likely to invest their emotions in plush toys, especially introverted children, who easily consider plush toys as their friends, providing them with a sense of security. However, adults don’t usually do this; their thoughts are more mature, and they rarely entrust complex emotions to non-living plush toys.

To bring out the maximum value of plush toys, it’s essential to evoke the emotions of adults. This brings us to the concept of corporate mascots! Nowadays, to boost business, many companies have introduced their own corporate mascots, essentially their cartoon images. Spreading corporate culture through physical dolls not only disseminates the company’s culture but also maximizes the value of the plush toy itself (after all, corporate culture is priceless). Most importantly, it captures the emotions of adults, giving them a more concrete understanding of the corporate cultural image.

2. Animated Theme Plush Toys Shape the Industry Landscape

For plush toy manufacturers, mascot customization is aimed at businesses, but when targeting specific consumers, it’s time for animated theme plush toys to take the stage!

Regardless of the industry, adopting a thematic approach gives a sense of professionalism, and plush toys are no exception. To make a product popular among consumers, a thematic approach can be employed. For instance, relying on anime intellectual property (IP) is an excellent example. Especially with continuously serialized anime works, new life is injected into plush toys continually. Conversely, plush toys also serve as an essential medium for anime works to connect with fans. Therefore, good animated theme plush toys and anime works create a win-win situation.

For the plush toy industry, leveraging animated themes not only enhances people’s attention to plush products but also elevates the status of plush products in their minds. Anime works provide plush toys with profound connotations and emotions. Children who watch cartoons will surely like plush toys modeled after characters in the show. Moreover, a significant number of adults who love cute culture will also gladly pay for them. This concept aligns with the mentioned corporate mascots.